Botanic Freeze

Botanic Freeze Unmeltable Ice Cream is a product depicting a memory from a fictional child named Mateo. Growing up he loved science, nature, and his stone fruit orchard. One day a phenomenon occurred while he was studying organic compounds from strawberries when the substance accidentally mixed with ice cream making it unmeltable. While designing for this brand, I wanted to include aspects from all three of Mateo’s hobbies and interests while connecting to his childhood memories. I wanted to give this brand a playful and child-like feel but to appeal to all ages including adults. I created this feeling by the use of color, typefaces, and composition of elements like the fruit on the packaging. For my logo, I included an icon of an ice cream scoop so that consumers could easily identify the product. The typeface choice was to give a sense of movement and a playful touch. The packaging structure is inspired by science with its ridged edges in the middle and a playful feeling with its roundness. I wanted my social media posts to be visually pleasing as an art piece while expressing the entirety of the brand as fun and lively. I included direct elements of the fruit and ice cream in both my packaging and social media posts so that consumers had a clear understanding of the product. Botanic Freeze Unmeltable Ice Cream is designed to be fun, colorful and playful to appeal to a wide range of audience.