Coachella

This is a rebrand for the popularized music festival, Coachella. This brand is known for being fun and attracting young adults. I wanted to this brand to be colorful but with a minimal color palette. Since this event is located in the desert, I chose the blue and orange to allude to a sunset. The poster is intended to focus on the most popular artists and stand as an art piece. The mobile app focuses on easy readability for the events artist lineup.